New "CBOE Options Hub" Designed For Active Market Participants

April 8, 2013

CBOE Execute Success

New Home of CBOE's Industry-Leading Social Media Forum Provides Latest Options News and Commentary

CHICAGO, IL - April 8, 2013 -- The Chicago Board Options Exchange (CBOE) today launched its new "CBOE Options Hub" (www.cboeoptionshub.com) -- a comprehensive platform designed to be the "hub" of CBOE's industry-leading social media program and the definitive online source for up-to-the-minute news and views from the options community.

The centerpiece of the site is the CBOE Community Blog, which features both CBOE and industry experts covering daily market news, trading strategies, technical analysis, charting, and products such as CBOE VIX Index options and futures. The Hub also serves as the gateway to all of CBOE's social media content, including Twitter, Facebook and LinkedIn pages.

"The tremendous growth in traffic to our social media sites is driven by active and engaged options market participants. Content is king. For this audience, that means real-time market news and views from trading experts and other market participants with 'skin in the game,'" said Carol Kennedy, CBOE Chief Branding Officer. "The new CBOE Options Hub streamlines pertinent trading information and provides options investors -- many who may employ multiple social media applications - with easy access to all that is trending in the options and volatility spaces."

In addition to current options-related Twitter, Facebook and LinkedIn content and daily blog offerings from leading industry experts, the Hub includes links to the latest news from CBOE, daily videos from CBOETV, and expanded educational materials, including over 100 archived webcasts from The Options Institute. Site visitors can also download the CBOE App to their mobile devices.

The CBOE Community blog launched two years ago and has quickly gained popularity among industry participants, with the blog currently experiencing more than 400,000 views per month. CBOE was one of the first financial services companies to have a presence on Twitter (www.twitter.com/cboe), and today, CBOE's reach has grown to over 730,000 followers, making @CBOE one of the most-widely-followed financial services Twitter feeds in the U.S. Most recently, CBOE's Facebook (www.facebook.com/cboe) and LinkedIn (www.linkedin.com/company/cboe) pages have launched and are gradually building momentum with new participants.

About CBOE:
CBOE, the largest U.S. options exchange and creator of listed options, continues to set the bar for options and volatility trading through product innovation, trading technology and investor education. CBOE offers equity, index and ETP options, including proprietary products, such as S&P 500 options (SPX), the most active U.S. index option, and options and futures on the CBOE Volatility Index (the VIX Index). Other products engineered by CBOE include equity options, security index options, LEAPS options, FLEX options, and benchmark products such as the CBOE S&P 500 BuyWrite Index (BXM). CBOE is home to the world-renowned Options Institute and www.cboe.com, the go-to place for options and volatility trading resources. CBOE is regulated by the Securities and Exchange Commission (SEC), with all trades cleared by the OCC.

Media Contacts:
Gail Osten
(312) 786-7123
osten@cboe.com

Gary Compton
(312) 786-7612
comptong@cboe.com

Analyst Contact:
Debbie Koopman
(312) 786-7136
koopman@cboe.com

CBOE-OE

CBOE®, Chicago Board Options Exchange®, Flexible Exchange®, FLEX®, LEAPS®, CBOE Volatility Index® and VIX® are registered trademarks, and BuyWriteSM, BXMSM, Execute SuccessSM, SPXSM, and The Options Institute are service marks of Chicago Board Options Exchange, Incorporated (CBOE). Standard & Poor's®, S&P® and S&P 500® are registered trademarks of Standard & Poor's Financial Services, LLC and have been licensed for use by CBOE. All other trademarks and service marks are the property of their respective owners.


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