CBOE Launches iPhone Application and Facebook Fan Page
CHICAGO, January 13, 2011 -The Chicago Board Options Exchange (CBOE) has announced two new initiatives in the social media space - "CBOE Mobile," its iPhone application, and a Facebook fan page.
In response to increasing traffic from iPhone users to CBOE's website, CBOE recently launched its CBOE Mobile application, which offers users a device-specific experience for viewing the most popular content from the Exchange's website. CBOE Mobile features delayed quotes for CBOE options contracts, market snapshots of major stock indexes, options education programs, CBOE-TV programming, a CBOE Twitter feed, and a financial news feed. The application can be downloaded free from iTunes at http://bit.ly/fP658e.
In addition, last week CBOE launched its Facebook fan page to feature ongoing programs and news items.
CBOE, one of the first exchanges to create a presence on Twitter when it launched the initiative in 2009, has one of the largest followings on Twitter with over 765,000 followers.
CBOE, the largest U.S. options exchange and creator of listed options, continues to set the bar for options trading through product innovation, trading technology and investor education. CBOE offers equity, index and ETF options, including proprietary products, such as S&P 500 options (SPX), the most active U.S. index option, and options on the CBOE Volatility Index (VIX). Other products engineered by CBOE include equity options, security index options, LEAPS options, FLEX options, and benchmark products such as the CBOE S&P 500 BuyWrite Index (BXM). CBOE's Hybrid Trading System incorporates electronic and open-outcry trading and is powered by CBOEdirect, a proprietary, state-of-the-art electronic platform that also supports the CBOE Futures Exchange (CFE), CBOE Stock Exchange (CBSX) and OneChicago. CBOE is home to the world-renowned Options Institute and www.cboe.com, named "Best of the Web" for options information and education. CBOE is regulated by the Securities and Exchange Commission (SEC), with all trades cleared by the AAA-rated Options Clearing Corporation (OCC).
CBOE Media Contacts:
CBOE®, Chicago Board Options Exchange®, CBSX®, CBOE Stock Exchange®, CFE®, CBOEdirect®, FLEX®, Hybrid®, LEAPS®, CBOE Volatility Index® and VIX® are registered trademarks, and BuyWrite(SM), BXM(SM), SPX(SM), CBOE Futures Exchange(SM) and The Options Institute(SM) are servicemarks of Chicago Board Options Exchange, Incorporated (CBOE). Standard & Poor's®, S&P® and S&P 500® are registered trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by CBOE. All other trademarks and servicemarks are the property of their respective owners.